The Department of Science and Technology- Cordillera Administrative Region (DOST-CAR) conducted a three-day Training-Workshop on Communicating Science through Effective and Engaging Content Creation for its personnel on February 14-16, 2023 at the H100 Ecolodge, Baguio City.
This training was organized in collaboration with the DOST-Science and Technology Information Institute (DOST-STII) to continuously improve the S&T promotion initiatives in the Cordillera Region.
DOST-CAR Regional Director Dr. Nancy A. Bantog, in her video message said, “despite our efforts, we recognize continuing improvement and opportunities for improvement which is why this training is now being conducted. It is our dream that excellent science culture will flourish in our region and of course in the country as a whole.”
Likewise, DOST-STII Director Richard P. Burgos encouraged participants to write more compelling S&T news and feature stories in the Cordillera region. “Take this opportunity to brand what we are doing. We need to stand out. We have long been the best-kept secret of the Government and we cannot afford to be that for long,” he added.
Creating and sharing relevant content such as articles, videos, infographics, and other media are recognized by DOST-CAR as a strategy to easily populate its existing social media platforms and in order to inform the public that indeed, science and technology is important in the quest for economic and competitive development in the Cordillera region.
Through the training, writing S&T news and feature stories and composing good photos were discussed by Ms. Jasmin Joyce P. Sevilla, Managing Editor of S&T Post, and Mr. Henry A. de Leon, DOST Resident Photographer. The do’s and don’ts of photo captioning were also shared by the experts.
DOSTv Resident Video Editor, Mr. Antonio Capinpin III also shared different stages of video production, camera angels and movement, and their usual practices in creating script and shotlist.
Moreover, DOST-STII social media administrators Mr. Allan Mauro and Ms. Esther Keziah Rapas, shared their tips in creating content for social media platforms, basic concepts of layout and design as well as the importance of identifying and developing one’s own brand in various social media pages.
More than 35 personnel from DOST-CAR provincial offices and service units in the regional office attended and actively participated in the workshop activities in producing news and feature stories, audio-visual presentations, and art card for social media.
“With the new tagline of “OneDOST4U” and the goal towards more cohesive and unified efforts for seamless delivery, greater impact and sustainability of the PPAs, DOST regional offices shall strengthen its S&T promotion and communication efforts,” said by DOST-CAR Regional Information Officer, Dr. Sheila Marie B. Singa-Claver.
DOST-CAR will push further to improve its S&T promotion and advocacy efforts to heighten stakeholders’ science appreciation in the region. For more photos, click https://bit.ly/3SdWlyj //MLFerrer
Participants of the training create art cards for social media posting during the workshop session on basic layout and design.
Henry de Leon, DOST-STII resident photographer, guides the participants during the workshop session on feature and news writing.
Participants of the training are conceptualizing storyline for their AVP during the workshop session on video production.